on-brand
adjective
ˈȯn-ˈbrand 
ˈän-
variants
or on brand
: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity
… the joint venture is completely on-brand for both companies …—
Katie Shapiro
Katie Shapiro… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.—Cheryl Lock
Cheryl LockThe first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.—Graeme McMillan
Graeme McMillanIt would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.
Examples of on-brand in a Sentence
Recent Examples on the Web
That might sound on-brand for cat meme material, but the science backs it up.
—Scott Travers, Forbes.com, 20 Apr. 2025
But Cronenberg has admitted that the work is, in its own peculiar yet very on-brand way, a response to dealing with what felt like an unshakable grief.
—David Fear, Rolling Stone, 16 Apr. 2025
For enterprise marketers, an AI agent might could be used to create a whole new set of campaign assets in minutes by localizing preapproved on-brand materials developed by the creative team.
—Mark Sparrow, Forbes.com, 9 Apr. 2025
In some sense, Thursday’s executive order signing was on-brand for Mr. Trump.
—Shawn McCreesh, New York Times, 24 Mar. 2025
See All Example Sentences for on-brand
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Scott Travers, Forbes.com, 20 Apr. 2025
But Cronenberg has admitted that the work is, in its own peculiar yet very on-brand way, a response to dealing with what felt like an unshakable grief.
—David Fear, Rolling Stone, 16 Apr. 2025
For enterprise marketers, an AI agent might could be used to create a whole new set of campaign assets in minutes by localizing preapproved on-brand materials developed by the creative team.
—Mark Sparrow, Forbes.com, 9 Apr. 2025
In some sense, Thursday’s executive order signing was on-brand for Mr. Trump.
—Shawn McCreesh, New York Times, 24 Mar. 2025
See All Example Sentences for on-brand
Cite this Entry
“On-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/on-brand. Accessed 29 Apr. 2025.
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